Transform unpredictable cash flow into $40K–$100K monthly recurring revenue through membership plans so simple your clients enroll in 60 seconds — without the complexity that killed your last wellness program.
Built on 14 years of real-world membership data from Rethink Veterinary Solutions — with active practices across the country. Founding practices launch free.
✓ No contracts · ✓ Free to set up · ✓ $2 per active member/month · ✓ Cancel anytime
Credit cards and wellness plans haven't solved it. The data tells a story every practice owner already knows — they just haven't had a real answer. Until now.
You know the one. The client who loves their pet more than anything — but has to hear the estimate and make an impossible choice.
When a client is a Vetreve member, they have rewards waiting in their wallet. The conversation changes from "how are we going to pay for this" to "let's use what you have."
Members say yes more often. Because the money is already there.
Owners want new ways to pay — and credit cards and wellness plans are not solving it. Vetreve cuts through all of it with a model that actually works for both sides of the exam table.
Setup takes less than a day. Staff training takes 30 minutes. And we'll show you exactly how to convert clients — we've helped practices convert over 100,000 memberships under Rethink Veterinary Solutions.
Your client pays $50. They get $55 in practice credits — instantly loaded. It feels like a gift. It feels like a bonus. It makes them want to use it.
Those credits are redeemed for services you're already delivering. The 110% isn't a cost. It's the loyalty mechanic that keeps your calendar booked.
That $145 in perceived value is your conversion engine — not a cost. Here's what happens when clients feel like they're winning every month:
Members visit 3x more than non-members (2.1x/yr). Credits in a wallet are a reason to come in — not to wait.
Pre-loaded rewards remove hesitation at point of care. Members authorize more and defer less.
Versus 31% for non-members. Membership creates habit. Most members renew automatically without a second thought.
Most members never fully redeem their credits — but they keep paying because the value feels real. You fill your calendar. They feel cared for. That's the 110% mechanic.
No configuration required. Your membership program is pre-built and ready. Customize the names and pricing — everything else is handled automatically.
Source: Rethink Veterinary Solutions practice data, 2011–2019. Vetreve is the rebuilt, modernized version of this same proven model.
A new client costs 5–7x more to acquire than keeping an existing one. And yet the entire veterinary marketing industry sells new client acquisition — while ignoring the clients who are quietly drifting away because there's no reason to stay loyal.
Vetreve closes the back door. A member has money in their wallet, an exam loading every month, and a relationship with your practice that compounds over time.
Drag the sliders. Watch your recurring revenue build in real time. No email required.
At 200 members on a $50/mo plan, Vetreve generates $9,600 net MRR — $115,200 per year. After your $2/member fee.
Your Vetreve fee is always $2 × member count. Never a percentage of revenue. Never a surprise.
"Rethink Veterinary Solutions transformed our practice — client visits are up and spending has surged. Best of all, it was easy to implement, with results showing up immediately. RVS is a game-changer for any veterinary clinic!"
"No more discounting, 4000+ members and growing. We've never looked back after switching!"
"Brian talked us into membership in 2013 cause Wellness plans just seemed like too much for us. We've never looked back and our clients LOVE it."
"Brian has spent over a decade proving that recurring revenue is the lifeblood of a healthy practice. With Vetreve, he has distilled those years of insight into a platform that is more intuitive and impactful than anything we've seen. This is the evolution the industry needs to solve the 'cost of care' friction once and for all. I am looking forward to advising a company that is so clearly focused on the long-term success of the independent veterinarian."
Gifting is live on day one. When a member has an unused exam, they can gift it to a friend — a neighbor with a new puppy, a coworker who keeps putting off that wellness visit. The gift has a 30-day clock. Urgency built in. No ad budget required.
"The highest-ROI growth lever in your membership — and it costs you nothing to activate."
When a member gifts an exam, they're telling a friend: this practice is worth visiting. That referral carries more trust than any ad you could buy.
Most practices pay 2.9% + $0.30 on every card swipe. On a $2M practice that's $58,000+ going to Visa and Mastercard every year.
Vetreve members pay via ACH bank transfer by default — powered by Plaid instant verification. The fee drops to 0.8%, capped at $5 per transaction.
When 60% of your revenue moves to ACH, the math becomes impossible to ignore.
Zero cost to you. Automatic revenue. Your clients fund the whole system.
Practices with strong recurring revenue sell for 2–4x more than fee-for-service practices. On a $1M EBITDA practice, that's the difference between a $3.5M exit and a $13M exit.
Source: Serenity Vet — Complete 2026 Valuation Guide · SovDoc — Veterinary Practice Valuation 2025 · Mahan Law 2026 · Brex — Types of Recurring Revenue Models
You built this practice over years. Make sure it's worth what it deserves when it's time to hand it off.
Subscription businesses command a 57% acquisition premium over non-recurring counterparts. — Source: Brex, Types of Recurring Revenue Models, 2025
Not every member uses every reward they earn. With Vetreve, those unused credits don't disappear. Members can donate them to your clinic's Angel Fund — a dedicated pool your practice controls and directs toward pets whose owners can't afford treatment.
Your clients become donors. Your practice becomes a lifeline for pets in your community — treated right at your clinic. Every dollar stays local. Every animal helped is one you know.
Rethink Veterinary Solutions practices generated hundreds of thousands of dollars in community pet care funding through this exact model. Vetreve makes it standard — built in, day one, for every practice on the platform.
Industry veterans who have spent careers solving the exact problems Vetreve is built to address.
Industry Visionary & Change Agent
Dr. Peter Weinstein is one of the most respected voices in veterinary medicine, dedicated to evolving the profession from a doctor-centric model to a team-based, service-driven industry. With over 35 years of experience — ranging from practice owner to Executive Director of the SCVMA — Peter co-authored the definitive guide to veterinary entrepreneurship, The E-Myth Veterinarian. As a Board Advisor to Vetreve, he brings a career-long commitment to helping independent practices achieve the financial stability and recurring revenue they need to thrive.
Veterinary Practice Management Expert
Dee Allen is a respected veterinary professional with 34+ years of experience in the animal health industry. Known for her leadership, mentorship, and passion for helping both people and pets, Dee was honored with the Southern California Veterinary Medical Association 2026 Team Member of the Year Award. She has successfully launched and run membership programs across multiple practices, making her a natural champion for the Vetreve model — and she brings a genuine passion for the Angel Fund and what it means for pet owners facing hardship. After a successful career in veterinary management, she founded BreastFriends.Care, a nonprofit dedicated to helping breast cancer patients care for their beloved pets during treatment. Dee believes compassion can change lives — one person and one pet at a time.
The practices that started six months ago have members who renew automatically, revenue that shows up every month, and owners who sleep better on Sunday nights.
No contracts · No setup fees · $2 per active member/month · Cancel anytime